WHO WE ARE

 
Ingrid Hofma, Managing Director
Ingrid is the Founding director of Le Fresh International which was set up on October 1995. Ingrid is also heavily involved in Industry groups throughout the industry. Before Ingrid set up Le Fresh she worked for Carter and Spencer and completed a Bachelor of Horticulture Science at Massey University in New Zealand specialising in Post Harvest and Marketing.
 
Tjeerd Smilde, General Manager Tjeerd joined Le Fresh in 2001 after completing a Bachelor of Management from Waikato University (1st class honours) with a triple major in Marketing, Strategic Management/Human Resource Management and Accounting. A passion for primary based industries has seen him work in floriculture and agriculture throughout his studies, which he has now continued into Horticulture at Le Fresh.
 
Noel Bloxham, In Market Representative
Noel has been involved in the horticulture industry all throughout his career. He started as a MAF Field officer for 8 years, then 15 years in management positions with the NZ Apple and Pear Board, as Field Services Manager, Operations Services Manager and General Manager for the South Island and Director on two subsidiary companies. Areas he focused on were: quality control, packaging, product development, brand development, engineering, logistics, business and strategic planning. Then he became Executive Member on the NZ Summerfruit Council and also General Manager of the Marlborough Fruit Company. In more recent years, Noel has focused on consultancy and now is based in Vietnam where he acts as an in-market representative for Le Fresh International, specifically focusing on growing Le Fresh’s business in key target markets within Asia.